We meet. We will come in and listen to you. We will then form a profile of your communication targets and strategies. We will ask a lot of questions, because we have to be accurate. Once we have formed a full picture of your brief, we will then set up the requirements for media monitoring and public surveys. Once that is completed, we analyze. Our team of analysts will go through all your coverage and survey results to identify patterns. Once patterns begin to emerge, we will then be able to advise you on how you can get the most out of your communication program. We provide you with a monthly or quarterly report detailing our findings. We will then meet again. We will go through our findings with you and your team. We will get your feedback and do it all over again.