General
Methodoloy
Sample Reports
The following are sample reports that our clients receive. These reports are customized according to your requirements:
Our clippings reports include the following information:
- Headline (in English) and publication date
- Source: publication, page number and physical location on page
- AVE (Advertising Value Equivalent)
- Scanned image of clipping to fit in A4-size sheets of pape
- Abstract in English
Our measurements report contains the following information:
- Share of voice - broken down by market
- Coverage Size (physical clippings sizes) - broken down by market
- Coverage Impressions - broken down by market
Our media analysis report contains the following information:
- PR Coverage Overview
- Key Messages analysis (comparative)
- AVE vs. RAVE analysis
- Facets of Coverage (as found in Measurements Report)
- Penetrations (article type, language, genre, media type)
- Evaluation of key message(s) penetration
- Conclusion and recommendations
Industry Reports
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