IT and Electronics
Please find below, studies on the IT and Electronics sector.
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Increasing share: Consumer electronics have to work extra for media attention
The consumer electronics market is big and particularly in the UAE. In 2008, the UAE was considered the favorite testing ground for International consumer electronics vendors in terms of new product launches and marketing initiatives targeted for this region.
Media Monitoring
Middle East Media Monitoring: Search print, broadcast, online and social media. Find publication ratecards and journalist profiles.Media Content Analysis
Learn about your competitors share of voice, coverage size, impressions, total AVE and penetrations (e.g. language and genre)Integrated PR Evaluation
Know better with our Award-winning integrated analysis where media coverage and public surveys are correlated and analyzed.
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