Abstract

Media overage is tracked and analyzed to correlate with surveys findings on brand health and trust perception. A comparison of the facets of coverage (Share of Voice, Coverage Size, Impressions and Ad Values), penetrations, content analysis (Messages, Message Types, PR Influence and Reputation Drivers) are featured in this report. The report also contains the real estate sector highlights to put the performance in perspective of the current market issues.

An evaluation is then executed based on the abovementioned variables to assess the success or failure of the PR campaigns, as well as to assess how their media coverage varied with time and how it stands in comparison with each other.

Companies Covered: Aldar, Al Qudra Real Estate, Emaar, Sorouh, Limitless, Dubai Properties, Nakheel, Sama Dubai and Damac
Publication Frequency: Quarterly
Fomats: PDF (English)

Buy NOW!

Get your own copy of the real estate media report now:

• Real Estate Media Report 2009 Q4
• Real Estate Media Report 2009 Q3
• Real Estate Media Report 2009 Q2
• Real Estate Media Report 2009 Q1
• Real Estate Media Report 2008 Q4
• Real Estate Media Report 2008 Q3