Abstract

The report aims to analyze the media coverage of the real estate sector in the UAE market, with an in-depth focus on Al Qudra Real Estate, Aldar, Emaar, Sorouh, Dubai Properties, Nakheel, Sama Dubai and Damac. A total of 4,276 articles out of 102 publications were monitored throughout the third quarter of 2008 (July-September) for the purpose of this report.

A survey was conducted to measure the trust index for the property developers. The sample size was 522 in July, 544 in August and 503 in September of both males and females, all nationalities and broken down by age groups.

A comparison of the facets of coverage (Share of Voice, Coverage Size, Impressions and Ad Values), penetrations, content analysis (Messages, Message Types, PR Influence and Reputation Drivers) are featured in this report. The report also contains the real estate sector highlights to put the performance in perspective of the current market issues.

An evaluation is then executed based on the above mentioned variables to assess the success of lack of, of the PR campaigns, as well as to assess how their media coverage varied with time and how it stands in comparison with each other.

Fomat: PDF (English)