Media content analysis reports provide the following:

Facets of Coverage

Share of Voice: The share of voice reflects the number of articles with mentions of the company/subject/entity/person. It is presented in percentage form, relative to other competing mentions.

Coverage Size: The coverage size reflects the physical size of clippings. E.g. newspaper clippings are measured in column centimeters (Cc) whereas magazine clippings are measured in pages. This is to reflect how placing an advertisement is calculated.

Impressions: The impressions reflect the exposure a mention potentially achieved. The figure is based on the circulation of publications and the number of clippings tracked.

Ad Values: AVE's Prominence (tonality, visuals, location of mention), RAVE (Advertising Value Equivalent -
formula used to weigh the AVE with the prominence level of mention).

Penetration

Language: The breakdown of coverage by language.

Genre: The breakdown of coverage by publication genre (e.g. Business, Lifestyle..)

Media Type: The breakdown of coverage by media type (newspaper, magazine, online, etc.)

Article Type: The breakdown of coverage by article type (e.g. press release, feature, review, etc.)

Content Analysis

The messages found in the tracked coverage is analyzed and messages of relevance are extracted, categorized and tallied for all mentions.

Evaluation/Conclusion

An evaluation of all the variables is conducted in order to present recommendations.