Media Monitoring and Analysis

Mediastow produces media measurements reports using its own proprietary software. The measurements reports serve as a quick comparative overview of the PR coverage.

PR Agencies

We know that you spend a lot of your time planning strategies for your client. We know that you don't want to spend your time collecting information and putting it together to present to your client. Mediastow offer media measurements reports to help you concentrate your efforts on what you do best: plan and execute PR strategies.

Corporates

Whether you do your PR in-house or have a PR agency on a retainer, you will always need to be aware of what your competitor is up to (and how you compare). The measurements reports provide you with a quick overview to help you assess your ranking.

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Mediastow media analysis reports are human-powered! Unlike measurements reports, analysis reports involve the intense process of reading and analyzing every relevant article. This analysis includes, but not limited to:

1. Identifying the prominence index
2. Identifying key messages (intended and missing messages)
3. Intended target and actual target

Our team of media analysts go over all relevant coverage, produce statistics that quantifies the qualitative data. At Mediastow, we believe that any marketing activity must result in a positive effect to your bottom-line. PR is no different from any other marketing activity.

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Mediastow's commitment to communication evaluation, measurements and analysis is evident by our membership to AMEC. The Association for Measurement and Evaluation of Communication (AMEC) is the global trade body and professional institute for companies and individuals involved in research, measurement and evaluation in editorial media coverage and related communications issues.