Topic “media analysis”

Research Papers

Mediastow prepares studies and evaluations for clients across multiple sectors. Below, you will find research conducted by Mediastow that will display our core competence.

Automotive

Aviation

Fast Moving Consumer Goods

Finance and Banking

Integrated PR Evaluation

Integrated PR Evaluation reports include the following:

Facets of Coverage

Share of Voice: The share of voice reflects the number of articles with mentions of the company/subject/entity/person. It is presented in percentage form, relative to other competing mentions.

Coverage Size: The coverage size reflects the physical size of clippings. E.g. newspaper clippings are measured in column centimeters (Cc) whereas magazine clippings are measured in pages. This is to reflect how placing an advertisement is calculated.

Media Content Analysis

Media content analysis reports provide the following:

Facets of Coverage

Share of Voice: The share of voice reflects the number of articles with mentions of the company/subject/entity/person. It is presented in percentage form, relative to other competing mentions.

Coverage Size: The coverage size reflects the physical size of clippings. E.g. newspaper clippings are measured in column centimeters (Cc) whereas magazine clippings are measured in pages. This is to reflect how placing an advertisement is calculated.

Competitive Intelligence

Competitive intelligence reports provide the following:

Facets of Coverage

Share of Voice: The share of voice reflects the number of articles with mentions of the company/subject/entity/person. It is presented in percentage form, relative to other competing mentions.

Coverage Size: The coverage size reflects the physical size of clippings. E.g. newspaper clippings are measured in column centimeters (Cc) whereas magazine clippings are measured in pages. This is to reflect how placing an advertisement is calculated.

Credit crunch actually boosts media analysis industry

Total spend on media analysis and coverage consultancy in the Gulf crossed $ 25 million in first ten months of 2008 Dubai, United Arab Emirates, 24 January, 2009: The ongoing global credit crunch has actually boosted media monitoring and analysis operations in the Gulf, with many private and public companies increasing their media analysis budgets, according to a regional media expert.
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