Manama, Bahrain, 23rd June, 2009: Governments and private sectors in the Gulf should look more seriously at research to understand better their stakeholders, according to a regional media intelligence expert. Speaking at the 3rd Gulf Forum for Practitioners of Public Relations in Manama, Mohamed Elzubeir, head of Mediastow, a leading media advisory and intelligence agency in the MENA region, revealed that currently only 5 per cent of the marketing budget goes to research in the Middle East, a very low figure compared to international markets.