Topic “pr evaluation”
Integrated PR Evaluation
Integrated PR Evaluation reports include the following:
Facets of Coverage
Share of Voice: The share of voice reflects the number of articles with mentions of the company/subject/entity/person. It is presented in percentage form, relative to other competing mentions.
Coverage Size: The coverage size reflects the physical size of clippings. E.g. newspaper clippings are measured in column centimeters (Cc) whereas magazine clippings are measured in pages. This is to reflect how placing an advertisement is calculated.
Media Content Analysis
Media content analysis reports provide the following:
Facets of Coverage
Share of Voice: The share of voice reflects the number of articles with mentions of the company/subject/entity/person. It is presented in percentage form, relative to other competing mentions.
Coverage Size: The coverage size reflects the physical size of clippings. E.g. newspaper clippings are measured in column centimeters (Cc) whereas magazine clippings are measured in pages. This is to reflect how placing an advertisement is calculated.
Competitive Intelligence
Competitive intelligence reports provide the following:
Facets of Coverage
Share of Voice: The share of voice reflects the number of articles with mentions of the company/subject/entity/person. It is presented in percentage form, relative to other competing mentions.
Coverage Size: The coverage size reflects the physical size of clippings. E.g. newspaper clippings are measured in column centimeters (Cc) whereas magazine clippings are measured in pages. This is to reflect how placing an advertisement is calculated.
Media Monitoring
Middle East Media Monitoring: Search print, broadcast, online and social media. Find publication ratecards and journalist profiles.Media Content Analysis
Learn about your competitors share of voice, coverage size, impressions, total AVE and penetrations (e.g. language and genre)Integrated PR Evaluation
Know better with our Award-winning integrated analysis where media coverage and public surveys are correlated and analyzed.
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