Topic “Toyota”
Automotive
Please find below, studies on the Automotive sector.
Press coverage on cruise control despite economic crises for Automotive industry
BACKGROUND
The automotive sector in the Middle East was one of the sectors hit hard by the economic recession, but it has shown strong signs of recovery ever since. 11 Automobile companies were monitored in the UAE and Saudi markets, in September 2009 (BMW, Mercedes, Toyota, Renault, Lexus, Honda, Nissan, Chevrolet, Cadillac, Mazda and Ferrari), with a focus on 3 luxury brands’ coverage (BMW, Mercedes and Lexus).
Media Monitoring
Middle East Media Monitoring: Search print, broadcast, online and social media. Find publication ratecards and journalist profiles.Media Content Analysis
Learn about your competitors share of voice, coverage size, impressions, total AVE and penetrations (e.g. language and genre)Integrated PR Evaluation
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