Topic “Crest”
Personal Care products still rely on mass market advertising?
This report first appeared in Gulf Marketing Review's May 2009 issue.
Background
About a year ago, the household products industry was described as stable, mature and saturated. Multinational companies controlled the majority of the market share, while local producers fought for an insignificant piece of the pie.
Is TV the only real option for the household items sector?
This report first appeared in Gulf Marketing Review's November 2008 issue. The full report with statistics is available for download at the bottom of this page.
The household products industry is stable, mature and saturated. Multinational companies control the majority of the market share, while local producers fight for an insignificant piece of the market share.
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