Background

The household cleaning industry, like most industries, is facing hard times with the volatile economic climate. Yet opportunities arise, such as the reduction in advertising costs, new methods for communicating marketing messages to the customers and taking bald risks while others struggle to survive.

This report first appeared in Gulf Marketing Review's May 2009 issue.

Background

About a year ago, the household products industry was described as stable, mature and saturated. Multinational companies controlled the majority of the market share, while local producers fought for an insignificant piece of the pie.

This report first appeared in Gulf Marketing Review's April 2009 issue.

Background

The perfume industry is a strong one in the Middle East. According to a Channels Exhibitions press release in November 2008, perfume sales are up 41% and cosmetics 70% in Dubai, 72% and 114% in Qatar, while combined figures for Bahrain show an increase of 48%, Kuwait 28%, Abu Dhabi 19.27% and Oman 13.9%.

Overall, regional duty-free sales are projected to post an annual average growth of 10.3%, compared to 4.6% globally, by 2010, according to a Generation Databank report.

This report first appeared in Gulf Marketing Review's November 2008 issue. The full report with statistics is available for download at the bottom of this page.

The household products industry is stable, mature and saturated. Multinational companies control the majority of the market share, while local producers fight for an insignificant piece of the market share.