List of Coverage
All coverage listed with date, headline, source and other clipping related data.
Facets of Coverage
Coverage Size: The coverage size reflects the physical size of clippings. E.g. newspaper clippings are measured in column centimeters (Cc) whereas magazine clippings are measured in pages. This is to reflect how placing an advertisement is calculated for example with the ginseng brand
Impressions: The impressions reflect the exposure a mention potentially achieved. The figure is based on the circulation of publications and the number of clippings tracked.
AVE: The Advertising Value Equivalent is the ratecard average price of placing an advertisement of equivalent size on the said medium.
Penetration
Language: The breakdown of coverage by language.
Genre: The breakdown of coverage by publication genre (e.g. Business, Lifestyle..)
Media Vehicle: The breakdown of coverage by media vehicle (newspaper, magazine, online, etc.)
Article Type: The breakdown of coverage by article type (e.g. press release, feature, review, etc.)
